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The profit of McDonald’s exceeded the forecasts

The U.S. company McDonald's announced higher than expected profit for the third quarter, supported by new products in the U.S. menu. The largest fast food chain in the world, announced an increase in net profit to 1.51 billion USD, or 1.45 USD per share, compared with profit of 1.39 billion dollars or 1.29 USD per share, for the same period of 2010. The average estimate of analysts was for earnings of 1.43 dollars per share. The sales in developed stores (open to more than 12 months) have increased worldwide, as the U.S. market increased from 4.4% in Europe - 4.9% and in Asia Pacific, Middle East and Africa - 3.4 percent.
"The investments we make in order to optimize our menu, catering practices to modernize and increase accessibility to McDonald's comfortable with existing platforms and valuable lead to an increase in the yield on the shares, which is a clear indication that our strategy is working", said the CEO Jim Skinner Company.
Before opening the markets shares of McDonald's rose 1.5%.