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Sony-Ericsson disappointed with weak profit report

The Swedish company producing mobile phones Sony Ericsson announced the minimum profit you, and revenue was much weaker than the preliminary expectations analysts. In the last three months of 2010 the company achieved a profit of 8 million, after the same period of last year had registered a loss of 167 million. However, sales fell from 1.75 billion in the last quarter of 2009 to 1.53 billion euros for the same period of 2010. Between Sony Ericsson sold 11.2 million mobile devices, down from 23 per cent annually. Meanwhile, despite the company that is directed to the more expensive class phones - smartphones, the average selling price fell by 12% compared to third quarter to 136 euros per unit. Pretty disappointing performance of Sony Ericsson at the end of the year, despite the exceptionally strong sector-Christmas period, sales have not reached the outcome of the third quarter. Then they went up to 1,6 billion. This shows that the company is losing ground against the remarkable growth in sales of smartphones to Apple iPhone, which increased by 86% yoy to 16.2 million units last quarter of 2010 on an annual basis.