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Google surprised investors with strong second quarter

With much better than expected financial results Google surprised Wall Street. Revenues and profits increased significantly, although there is growth in costs. CEO Larry Page sets of everything to catch up with Facebook and it seems that this effort is showing results. Only a few days Google + raised over 10 million users. In the second quarter of 2011, sales jumped 32% to 9.03 billion dollars compared to the same period last year. After distribution of charges of partner organizations remained 6.92 billion, well above analysts' expectations. The net profit under U.S. accounting standards has reached 2.51 billion dollars after 1.84 billion during the same period a year earlier. The growth is the responsibility of all branches of the company, said Paige. The revenue realized by the company outside the U.S. are 54% of total turnover. Particularly successful has developed mobile business over 550 thousand devices with the Android operating system is activated every day from various manufacturers such as Samsung, Motorola and HTC. "This is unusual even for our scale," says Paige. Currently, Google earns money from mobile phones with advertising, but "in the long term potential", says Paige. New mobile advertising forms such as "Click-to-Call" (click to pick) are accepted fairly well, but specific numbers for this area were not named. In this form of advertising participant connects directly with the "hotline" or a proposal for the service after having clicked on the banner.
In the field of display advertising account of "healthy growth". However, Google lags behind Yahoo, and even Facebook, according to eMarketer, recently surpassed Google. The most important concern for the advertising base is Youtube. Google has invested significant sums in its content and offers currently targets films with breaks for commercials, to keep longer consumers of the page. The amount of paid clicks on ads, a major indicator of the health of online advertising for Google, has risen by 18% over the same quarter of 2010, but is 2% below the first three months of 2011. Two days ago Google presented its newest project - Google + - social media, which is directed against rival Facebook. "Google + was received very warmly," said Paige to shareholders. Over 10 million members are registered within the first few days, and the day up more than 1 billion objects such as pictures, text messages and video clips. The service will be temporarily closed to new subscribers, because the volume of servers is no longer sufficient. At June 30, 2011 Google held 39.1 billion dollars in cash and equivalents. The company's employees increased by 2,452 or 9.3 percent, to 28,768.