Financial Report Financial reports from the largest companies of the world

Adidas with top sales level in 2010

Adidas, which is the second largest company in the world for the manufacture of sporting goods after Nike, reported record sales for 2010 and increased its expectations for 2011 thanks to buoyant consumer confidence and good performance in emerging markets, Reuters reported. The company expected earnings per share this year to increase by between 10 and 15% after more than doubled in 2010. The group recorded sales of EUR 11.99 billion for 2010. The company, however, indicate that the major raw material costs may have a negative effect on improving margin of the network of shops of the group, which means that the company's gross margin will likely remain unchanged in 2011. The high commodity prices have an effect on many different companies - manufacturers of consumer goods such as Henkel to chemical concerns such as BASF. The operating profit of Adidas in 2010 was 894 million euros in operating profit expectations from 893 million euros and sales of 11.67 billion.